Super99 Stores offer value for your money Recently I went to visit my friend in Zirakpur. Since he had been staying alone, we went together to buy some grocery items from Paras Dow Town Mall, Zirakpur. It was there that I came across a store named “Super 99 store“. It took me no time to realize that this store provides products with a price tag that end with 99. This is what we call Psychological Pricing in management terminology. What is Psychological Pricing? Well, psychological pricing (also known a chart…
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